Welcome email template: one plain email from the founder

This is the welcome email for Acme, a made-up product whose setup step is connecting a project. It comes from Maya, who built it. Change the product, the name and the setup step to yours.

Here is the same email as plain text, with the merge tags as Sendocado writes them. Paste it into the app or give it to your agent.

Subject: Welcome, {{ first_name | there }}

Hi {{ first_name | there }},

Thanks for trying Acme. I’m Maya, I built it, and this address reaches me.

The fastest way in is to connect your first project. It takes about two minutes.

If something gets in the way, hit reply and tell me. I read every one.

Maya

• It reads like a note from a person, so people answer it the way they answer a note.
• It needs no design. You write the words, and Sendocado puts them in a simple, readable layout with a plain-text version.
• A reply lands in your Replies inbox in Sendocado, tied to the email it answers. When the campaign stops on reply, the reply also takes the contact out of the campaign. A new campaign in the app stops on reply, and you can turn that off.

• The subject, with the first name. Welcome, {{ first_name | there }} works for any product.
• One line of thanks. Thank them for trying your product, and say who you are.
• The one setup step, with its link. Name the one action that makes your product useful, and link to the page where they do it.
• The question to reply to. Ask them to reply when something gets in the way, and say that you read the replies.
• The sign-off, with a first name. Sign with your own first name, so the email comes from a person.

{{ first_name | there }} puts in the contact’s first name. When the contact has no first name, the word after the bar, “there”, goes in its place. A tag with no value and no fallback becomes empty.

The other contact tags are {{ last_name }}, {{ email }} and {{ attributes.<key> }}, such as {{ attributes.plan }}. Each one takes a fallback the same way. The email content docs list them all.

Preview text is the line an inbox shows after the subject, up to 300 characters. It is optional, and you can leave it empty.

The welcome email is the first email in the campaign, with a delay of 0 days. A live campaign sends it within about 2 minutes of your app adding the contact. If the campaign has a send window, the email waits for the window to open.

It goes to contacts with the tag trial and without the tag activated.

The onboarding email guide has the follow-up on day 3, and the rule that stops the emails.

Send the email to yourself before anyone else gets it. In the app, open the email in the campaign and choose “Send a test”. Type your address, then choose a contact to fill in the merge tags, or no one to see the fallbacks.

Your agent does the same with the send_test_email tool. A test email is never tracked.

In Claude Code, run this command, then type /mcp and choose Sendocado to sign in. Other clients are on the agents page.

claude mcp add --transport http sendocado https://sendocado.com/api/mcp

Your agent writes the campaign as a draft and sends a test to your inbox. It sets the campaign live only after you say yes.